What is one of the first things you do when you wake up? I bet you, or someone you know will say that they check their social media notifications. If you’re a business owner, you would probably agree that social media is one of your greatest marketing tools. You can share information about your business, encourage current customers to promote your products/services for free, obtain feedback from current customers, etc. Social media can offer your business many things, but they can’t offer you the same things your own website can.
As a business owner, you want complete control of how the brand is portrayed and when your content is published. When using a third party source like Facebook, Instagram, or Twitter, you have to follow their rules. If one of the social media platforms decides to change their posting algorithm or content layout, your content will be altered and you have no say in the matter. You can post something that violates their terms and conditions, which can subject your content to not being published or having your account frozen. If the social media platform you’re using can shuts down one day (such as Vine), you will completely lost your connection with customers and you have no chance in regaining those contacts.
Recently, Instagram published an update that changed the original layout of content. Instead of vertically scrolling, users would have to tap from left to right to see content. Well users absolutely hated it and shared their dissatisfaction online. Instagram heard the negative feedback and quickly reverted back to its former layout. Now imagine if Instagram kept that update and you solely relied on Instagram to promote your business. You could’ve lost customers, lost the opportunity to promote your products/services, and more.
Instagram’s side scrolling update. Video posted by Josh Constine.
When you have your own website, you control how it looks, its features, and you decide how, when, and what information will be displayed. Your website will be your hardest working employee. Your “website employee”:
- Is available 24/7
- Can answer your customer’s questions and allow them to reach you at anytime
- Will have access to your content at anytime
- Can place a customer’s order for you
- Present your information the way you want to
Also there are many ways for you to develop a website that can fit any budget. There are sitebuilder tools such as Squarespace, Wix, and Weebly that allow you to build a simple quick website for your business. There are also more complex Content Management Systems, such as WordPress and Drupal that offer you tools to build more unique and more robust websites. Need help deciding what’s best for your business? You can contact me anytime to discuss your business’’ needs and we can work together on expanding your online presence.